In a stylistic era in which we are looking for timeless pieces, but above all ones that last over time, the Korean designer Heejin Kang has managed to enclose these two peculiarities by giving life to Osoi, in 2016.

Osoi’s philosophy is to modernise and reinterpret basics in a convenient and easy way – one might say, a true “accessible luxury”.

Heejin Kang offers with Osoi products of excellent quality, both in terms of choice of materials and in terms of production. Simple bags and shoes but with a refined style at the same time, which guarantee through sinuous but above all genderless lines that extra “ je ne sais quoi” to an everyday look.

For true fashion fans, Osoi offers the “it bag” not to be missed, their very famous Toni Mini, with a style that recalls the Nineties and its half-moon shape cannot help but be an essential accessory. Simple and genderless, the Toni Mini easily adapts to any type of look from the most casual to the most chic. Even in its more “feminine” lines, Osoi never falls into the cliché of the “girl’s bag”, thanks to its sophisticated modernity.

If it's a sophisticated yet effortless style you're looking for, Osoi is the key.